Leobersdorfer Strasse 31-33, 2552 Hirtenberg, Austria
ASTOTEC, formerly known as Hirtenberger, was founded in 1860 by Serafin Keller in the present-day municipality of Hirtenberg. With over 160 years of experience, ASTOTEC is a globally active Austrian industrial and technology company that has established itself in various niches around the world. The company specializes in the development and delivery of complex precision metal works, advanced detonators, and efficient pyrotechnics for automotive safety, demonstrating its expertise in specialized technologies.
Problem.
ASTOTEC acts as a definite pioneer in its industry and also aims to position itself as such. The challenge was to support the marketing team by filling in missing resources with our experts and introducing new ideas for presentation in the areas of customer acquisition and employer branding.
Solution.
Together with ASTOTEC's marketing team, we analyzed all existing online channels and questioned their effectiveness. The idea was to establish a consistent communication strategy and support it through paid communication via social media and search engines to increase reach within the target audience and emphasize the company's expert status.
Result.
Throughout the collaboration, a continuous presence on social media channels such as Facebook and LinkedIn was established, featuring content related to employees and information about their products. The ongoing advertising campaigns aim to create visibility and reach, as well as position ASTOTEC as an attractive employer in the region.
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