Blecha

Company information.

Blecha

https://www.blecha.at/

Triftweg 102, 2620 Neunkirchen

BLECHA has a special relationship with aluminum. For this company, it is more than just a strong and lightweight product. It is their passion and the driving force behind their commitment to innovation. BLECHA is a dynamic and resilient company that has been operating as an aluminum wholesaler since 1986. They are flexible and reliable in their dealings with products and customers, ensuring the highest quality from inquiry to delivery. The company offers a range of high-quality standard and special profiles, fencing systems, and aluminum fittings, all of which can be delivered directly to customers worldwide from their warehouse. Thanks to their dedication and commitment to quality, BLECHA exports to over 60 countries and generates a turnover of approximately 24 million euros.

Problem.

The challenge was to help a traditionally grown company transition to a structured online presence. Existing structures and tools were questioned, and a clear action plan was developed.

Solution.

In parallel with the rebranding, we designed necessary marketing materials in close collaboration with the management. Through search network campaigns and accompanying social media activations, we aimed to elevate the presence to a solid level and gradually increase it. Given the European market share, we implemented all measures in multiple languages.

Result.

The result was a significantly increased share of new users and much greater market presence among existing players. We were able to generate a steady stream of interested users and gradually implement communication on social media. The campaigns led to a high rate of returning users through remarketing, which in turn resulted in an increase in inquiries on the web platforms.

We think entrepreneurially and act strategically to future-proof businesses and secure long-term success. Through targeted investments and collaborative partnerships, we create sustainable value and open up new growth opportunities.

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