LAOLA1 is a well-known sports network and a key provider of sports content in Austria. The website boasts an impressive track record with 1,268,051 unique clients, 7,337,154 visits, and 26,691,368 page impressions. LAOLA1.at is a subsidiary of Sportradar Media Services GmbH (formerly known as "the sportsman media holding") and was acquired in July 2016, along with Sportradar's sister companies. The LAOLA1 team offers services to event organizers, clubs, associations, and businesses in the areas of concept development, graphics, hosting, and content.
Problem.
LAOLA1, as a brand of the Sportradar Group, is the leading streaming platform in Austria when it comes to sports. Despite having many of its own resources, day-to-day business requires short-term increased expenditure. To compensate for these expenses, a solution was sought in the form of external resources. Partners who could guarantee availability both quickly and holistically in terms of the range of capabilities and support internal marketing in the implementation of their tasks.
Solution.
As part of our support packages, we established various meeting formats and adapted the graphic and campaign teams to the rhythm of LAOLA1's internal marketing team. Special emphasis is placed on fast responsiveness and the short implementation time of new campaigns.
Result.
The result is evident through the strong execution power of our team and the resulting output from the initiatives. Through collaborative work and increased resources, more campaigns can now be implemented simultaneously in a shorter amount of time.
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